Global High Pressure Processing (HPP) Food Service Market Research Report 2023

Report ID: 1790550 | Published Date: Jan 2025 | No. of Page: 81 | Base Year: 2024 | Rating: 3.9 | Webstory: Check our Web story
1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global High Pressure Processing (HPP) Food Service Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Meat and Poultry Products
        1.2.3 Juices and Beverages
        1.2.4 Fruit and Vegetable
        1.2.5 Seafood Products
        1.2.6 Others
    1.3 Market by Application
        1.3.1 Global High Pressure Processing (HPP) Food Service Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Supermarket
        1.3.3 Direct Store
        1.3.4 Online
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global High Pressure Processing (HPP) Food Service Market Perspective (2017-2028)
    2.2 High Pressure Processing (HPP) Food Service Growth Trends by Region
        2.2.1 High Pressure Processing (HPP) Food Service Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 High Pressure Processing (HPP) Food Service Historic Market Size by Region (2017-2022)
        2.2.3 High Pressure Processing (HPP) Food Service Forecasted Market Size by Region (2023-2028)
    2.3 High Pressure Processing (HPP) Food Service Market Dynamics
        2.3.1 High Pressure Processing (HPP) Food Service Industry Trends
        2.3.2 High Pressure Processing (HPP) Food Service Market Drivers
        2.3.3 High Pressure Processing (HPP) Food Service Market Challenges
        2.3.4 High Pressure Processing (HPP) Food Service Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top High Pressure Processing (HPP) Food Service Players by Revenue
        3.1.1 Global Top High Pressure Processing (HPP) Food Service Players by Revenue (2017-2022)
        3.1.2 Global High Pressure Processing (HPP) Food Service Revenue Market Share by Players (2017-2022)
    3.2 Global High Pressure Processing (HPP) Food Service Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by High Pressure Processing (HPP) Food Service Revenue
    3.4 Global High Pressure Processing (HPP) Food Service Market Concentration Ratio
        3.4.1 Global High Pressure Processing (HPP) Food Service Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by High Pressure Processing (HPP) Food Service Revenue in 2021
    3.5 High Pressure Processing (HPP) Food Service Key Players Head office and Area Served
    3.6 Key Players High Pressure Processing (HPP) Food Service Product Solution and Service
    3.7 Date of Enter into High Pressure Processing (HPP) Food Service Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 High Pressure Processing (HPP) Food Service Breakdown Data by Type
    4.1 Global High Pressure Processing (HPP) Food Service Historic Market Size by Type (2017-2022)
    4.2 Global High Pressure Processing (HPP) Food Service Forecasted Market Size by Type (2023-2028)
5 High Pressure Processing (HPP) Food Service Breakdown Data by Application
    5.1 Global High Pressure Processing (HPP) Food Service Historic Market Size by Application (2017-2022)
    5.2 Global High Pressure Processing (HPP) Food Service Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America High Pressure Processing (HPP) Food Service Market Size (2017-2028)
    6.2 North America High Pressure Processing (HPP) Food Service Market Size by Country (2017-2022)
    6.3 North America High Pressure Processing (HPP) Food Service Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe High Pressure Processing (HPP) Food Service Market Size (2017-2028)
    7.2 Europe High Pressure Processing (HPP) Food Service Market Size by Country (2017-2022)
    7.3 Europe High Pressure Processing (HPP) Food Service Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific High Pressure Processing (HPP) Food Service Market Size (2017-2028)
    8.2 Asia-Pacific High Pressure Processing (HPP) Food Service Market Size by Country (2017-2022)
    8.3 Asia-Pacific High Pressure Processing (HPP) Food Service Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America High Pressure Processing (HPP) Food Service Market Size (2017-2028)
    9.2 Latin America High Pressure Processing (HPP) Food Service Market Size by Country (2017-2022)
    9.3 Latin America High Pressure Processing (HPP) Food Service Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa High Pressure Processing (HPP) Food Service Market Size (2017-2028)
    10.2 Middle East & Africa High Pressure Processing (HPP) Food Service Market Size by Country (2017-2022)
    10.3 Middle East & Africa High Pressure Processing (HPP) Food Service Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 American Pasteurization Company
        11.1.1 American Pasteurization Company Company Detail
        11.1.2 American Pasteurization Company Business Overview
        11.1.3 American Pasteurization Company High Pressure Processing (HPP) Food Service Introduction
        11.1.4 American Pasteurization Company Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022)
        11.1.5 American Pasteurization Company Recent Development
    11.2 HPP Fresh Florida
        11.2.1 HPP Fresh Florida Company Detail
        11.2.2 HPP Fresh Florida Business Overview
        11.2.3 HPP Fresh Florida High Pressure Processing (HPP) Food Service Introduction
        11.2.4 HPP Fresh Florida Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022)
        11.2.5 HPP Fresh Florida Recent Development
    11.3 Texas Food Solutions (TFS)
        11.3.1 Texas Food Solutions (TFS) Company Detail
        11.3.2 Texas Food Solutions (TFS) Business Overview
        11.3.3 Texas Food Solutions (TFS) High Pressure Processing (HPP) Food Service Introduction
        11.3.4 Texas Food Solutions (TFS) Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022)
        11.3.5 Texas Food Solutions (TFS) Recent Development
    11.4 HPP Food Services
        11.4.1 HPP Food Services Company Detail
        11.4.2 HPP Food Services Business Overview
        11.4.3 HPP Food Services High Pressure Processing (HPP) Food Service Introduction
        11.4.4 HPP Food Services Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022)
        11.4.5 HPP Food Services Recent Development
    11.5 CalPack Foods
        11.5.1 CalPack Foods Company Detail
        11.5.2 CalPack Foods Business Overview
        11.5.3 CalPack Foods High Pressure Processing (HPP) Food Service Introduction
        11.5.4 CalPack Foods Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022)
        11.5.5 CalPack Foods Recent Development
    11.6 HPP Los Angeles
        11.6.1 HPP Los Angeles Company Detail
        11.6.2 HPP Los Angeles Business Overview
        11.6.3 HPP Los Angeles High Pressure Processing (HPP) Food Service Introduction
        11.6.4 HPP Los Angeles Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022)
        11.6.5 HPP Los Angeles Recent Development
    11.7 Universal Pure
        11.7.1 Universal Pure Company Detail
        11.7.2 Universal Pure Business Overview
        11.7.3 Universal Pure High Pressure Processing (HPP) Food Service Introduction
        11.7.4 Universal Pure Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022)
        11.7.5 Universal Pure Recent Development
    11.8 Hain Celestial
        11.8.1 Hain Celestial Company Detail
        11.8.2 Hain Celestial Business Overview
        11.8.3 Hain Celestial High Pressure Processing (HPP) Food Service Introduction
        11.8.4 Hain Celestial Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022)
        11.8.5 Hain Celestial Recent Development
    11.9 Safe Pac Pasteurization
        11.9.1 Safe Pac Pasteurization Company Detail
        11.9.2 Safe Pac Pasteurization Business Overview
        11.9.3 Safe Pac Pasteurization High Pressure Processing (HPP) Food Service Introduction
        11.9.4 Safe Pac Pasteurization Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022)
        11.9.5 Safe Pac Pasteurization Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details
List of Tables
    Table 1. Global High Pressure Processing (HPP) Food Service Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Meat and Poultry Products
    Table 3. Key Players of Juices and Beverages
    Table 4. Key Players of Fruit and Vegetable
    Table 5. Key Players of Seafood Products
    Table 6. Key Players of Others
    Table 7. Global High Pressure Processing (HPP) Food Service Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 8. Global High Pressure Processing (HPP) Food Service Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 9. Global High Pressure Processing (HPP) Food Service Market Size by Region (2017-2022) & (US$ Million)
    Table 10. Global High Pressure Processing (HPP) Food Service Market Share by Region (2017-2022)
    Table 11. Global High Pressure Processing (HPP) Food Service Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 12. Global High Pressure Processing (HPP) Food Service Market Share by Region (2023-2028)
    Table 13. High Pressure Processing (HPP) Food Service Market Trends
    Table 14. High Pressure Processing (HPP) Food Service Market Drivers
    Table 15. High Pressure Processing (HPP) Food Service Market Challenges
    Table 16. High Pressure Processing (HPP) Food Service Market Restraints
    Table 17. Global High Pressure Processing (HPP) Food Service Revenue by Players (2017-2022) & (US$ Million)
    Table 18. Global High Pressure Processing (HPP) Food Service Market Share by Players (2017-2022)
    Table 19. Global Top High Pressure Processing (HPP) Food Service Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in High Pressure Processing (HPP) Food Service as of 2021)
    Table 20. Ranking of Global Top High Pressure Processing (HPP) Food Service Companies by Revenue (US$ Million) in 2021
    Table 21. Global 5 Largest Players Market Share by High Pressure Processing (HPP) Food Service Revenue (CR5 and HHI) & (2017-2022)
    Table 22. Key Players Headquarters and Area Served
    Table 23. Key Players High Pressure Processing (HPP) Food Service Product Solution and Service
    Table 24. Date of Enter into High Pressure Processing (HPP) Food Service Market
    Table 25. Mergers & Acquisitions, Expansion Plans
    Table 26. Global High Pressure Processing (HPP) Food Service Market Size by Type (2017-2022) & (US$ Million)
    Table 27. Global High Pressure Processing (HPP) Food Service Revenue Market Share by Type (2017-2022)
    Table 28. Global High Pressure Processing (HPP) Food Service Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 29. Global High Pressure Processing (HPP) Food Service Revenue Market Share by Type (2023-2028)
    Table 30. Global High Pressure Processing (HPP) Food Service Market Size by Application (2017-2022) & (US$ Million)
    Table 31. Global High Pressure Processing (HPP) Food Service Revenue Market Share by Application (2017-2022)
    Table 32. Global High Pressure Processing (HPP) Food Service Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 33. Global High Pressure Processing (HPP) Food Service Revenue Market Share by Application (2023-2028)
    Table 34. North America High Pressure Processing (HPP) Food Service Market Size by Country (2017-2022) & (US$ Million)
    Table 35. North America High Pressure Processing (HPP) Food Service Market Size by Country (2023-2028) & (US$ Million)
    Table 36. Europe High Pressure Processing (HPP) Food Service Market Size by Country (2017-2022) & (US$ Million)
    Table 37. Europe High Pressure Processing (HPP) Food Service Market Size by Country (2023-2028) & (US$ Million)
    Table 38. Asia-Pacific High Pressure Processing (HPP) Food Service Market Size by Region (2017-2022) & (US$ Million)
    Table 39. Asia-Pacific High Pressure Processing (HPP) Food Service Market Size by Region (2023-2028) & (US$ Million)
    Table 40. Latin America High Pressure Processing (HPP) Food Service Market Size by Country (2017-2022) & (US$ Million)
    Table 41. Latin America High Pressure Processing (HPP) Food Service Market Size by Country (2023-2028) & (US$ Million)
    Table 42. Middle East & Africa High Pressure Processing (HPP) Food Service Market Size by Country (2017-2022) & (US$ Million)
    Table 43. Middle East & Africa High Pressure Processing (HPP) Food Service Market Size by Country (2023-2028) & (US$ Million)
    Table 44. American Pasteurization Company Company Detail
    Table 45. American Pasteurization Company Business Overview
    Table 46. American Pasteurization Company High Pressure Processing (HPP) Food Service Product
    Table 47. American Pasteurization Company Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022) & (US$ Million)
    Table 48. American Pasteurization Company Recent Development
    Table 49. HPP Fresh Florida Company Detail
    Table 50. HPP Fresh Florida Business Overview
    Table 51. HPP Fresh Florida High Pressure Processing (HPP) Food Service Product
    Table 52. HPP Fresh Florida Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022) & (US$ Million)
    Table 53. HPP Fresh Florida Recent Development
    Table 54. Texas Food Solutions (TFS) Company Detail
    Table 55. Texas Food Solutions (TFS) Business Overview
    Table 56. Texas Food Solutions (TFS) High Pressure Processing (HPP) Food Service Product
    Table 57. Texas Food Solutions (TFS) Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022) & (US$ Million)
    Table 58. Texas Food Solutions (TFS) Recent Development
    Table 59. HPP Food Services Company Detail
    Table 60. HPP Food Services Business Overview
    Table 61. HPP Food Services High Pressure Processing (HPP) Food Service Product
    Table 62. HPP Food Services Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022) & (US$ Million)
    Table 63. HPP Food Services Recent Development
    Table 64. CalPack Foods Company Detail
    Table 65. CalPack Foods Business Overview
    Table 66. CalPack Foods High Pressure Processing (HPP) Food Service Product
    Table 67. CalPack Foods Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022) & (US$ Million)
    Table 68. CalPack Foods Recent Development
    Table 69. HPP Los Angeles Company Detail
    Table 70. HPP Los Angeles Business Overview
    Table 71. HPP Los Angeles High Pressure Processing (HPP) Food Service Product
    Table 72. HPP Los Angeles Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022) & (US$ Million)
    Table 73. HPP Los Angeles Recent Development
    Table 74. Universal Pure Company Detail
    Table 75. Universal Pure Business Overview
    Table 76. Universal Pure High Pressure Processing (HPP) Food Service Product
    Table 77. Universal Pure Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022) & (US$ Million)
    Table 78. Universal Pure Recent Development
    Table 79. Hain Celestial Company Detail
    Table 80. Hain Celestial Business Overview
    Table 81. Hain Celestial High Pressure Processing (HPP) Food Service Product
    Table 82. Hain Celestial Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022) & (US$ Million)
    Table 83. Hain Celestial Recent Development
    Table 84. Safe Pac Pasteurization Company Detail
    Table 85. Safe Pac Pasteurization Business Overview
    Table 86. Safe Pac Pasteurization High Pressure Processing (HPP) Food Service Product
    Table 87. Safe Pac Pasteurization Revenue in High Pressure Processing (HPP) Food Service Business (2017-2022) & (US$ Million)
    Table 88. Safe Pac Pasteurization Recent Development
    Table 89. Research Programs/Design for This Report
    Table 90. Key Data Information from Secondary Sources
    Table 91. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global High Pressure Processing (HPP) Food Service Market Share by Type: 2021 VS 2028
    Figure 2. Meat and Poultry Products Features
    Figure 3. Juices and Beverages Features
    Figure 4. Fruit and Vegetable Features
    Figure 5. Seafood Products Features
    Figure 6. Others Features
    Figure 7. Global High Pressure Processing (HPP) Food Service Market Share by Application in 2021 & 2028
    Figure 8. Supermarket Case Studies
    Figure 9. Direct Store Case Studies
    Figure 10. Online Case Studies
    Figure 11. High Pressure Processing (HPP) Food Service Report Years Considered
    Figure 12. Global High Pressure Processing (HPP) Food Service Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 13. Global High Pressure Processing (HPP) Food Service Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 14. Global High Pressure Processing (HPP) Food Service Market Share by Region: 2021 VS 2028
    Figure 15. Global High Pressure Processing (HPP) Food Service Market Share by Players in 2021
    Figure 16. Global Top High Pressure Processing (HPP) Food Service Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in High Pressure Processing (HPP) Food Service as of 2021)
    Figure 17. The Top 10 and 5 Players Market Share by High Pressure Processing (HPP) Food Service Revenue in 2021
    Figure 18. North America High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. North America High Pressure Processing (HPP) Food Service Market Share by Country (2017-2028)
    Figure 20. United States High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. Canada High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. Europe High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. Europe High Pressure Processing (HPP) Food Service Market Share by Country (2017-2028)
    Figure 24. Germany High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. France High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. U.K. High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Italy High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Russia High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Nordic Countries High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Asia-Pacific High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Asia-Pacific High Pressure Processing (HPP) Food Service Market Share by Region (2017-2028)
    Figure 32. China High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Japan High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. South Korea High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Southeast Asia High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. India High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Australia High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Latin America High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Latin America High Pressure Processing (HPP) Food Service Market Share by Country (2017-2028)
    Figure 40. Mexico High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Brazil High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Middle East & Africa High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Middle East & Africa High Pressure Processing (HPP) Food Service Market Share by Country (2017-2028)
    Figure 44. Turkey High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. Saudi Arabia High Pressure Processing (HPP) Food Service Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 46. American Pasteurization Company Revenue Growth Rate in High Pressure Processing (HPP) Food Service Business (2017-2022)
    Figure 47. HPP Fresh Florida Revenue Growth Rate in High Pressure Processing (HPP) Food Service Business (2017-2022)
    Figure 48. Texas Food Solutions (TFS) Revenue Growth Rate in High Pressure Processing (HPP) Food Service Business (2017-2022)
    Figure 49. HPP Food Services Revenue Growth Rate in High Pressure Processing (HPP) Food Service Business (2017-2022)
    Figure 50. CalPack Foods Revenue Growth Rate in High Pressure Processing (HPP) Food Service Business (2017-2022)
    Figure 51. HPP Los Angeles Revenue Growth Rate in High Pressure Processing (HPP) Food Service Business (2017-2022)
    Figure 52. Universal Pure Revenue Growth Rate in High Pressure Processing (HPP) Food Service Business (2017-2022)
    Figure 53. Hain Celestial Revenue Growth Rate in High Pressure Processing (HPP) Food Service Business (2017-2022)
    Figure 54. Safe Pac Pasteurization Revenue Growth Rate in High Pressure Processing (HPP) Food Service Business (2017-2022)
    Figure 55. Bottom-up and Top-down Approaches for This Report
    Figure 56. Data Triangulation
    Figure 57. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
American Pasteurization Company
HPP Fresh Florida
Texas Food Solutions (TFS)
HPP Food Services
CalPack Foods
HPP Los Angeles
Universal Pure
Hain Celestial
Safe Pac Pasteurization
Frequently Asked Questions
High Pressure Processing (HPP) Food Service report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
High Pressure Processing (HPP) Food Service report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
High Pressure Processing (HPP) Food Service report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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