Global Audience Measurement Systems Market Research Report 2024

Report ID: 1818905 | Published Date: Jan 2025 | No. of Page: 84 | Base Year: 2024 | Rating: 4.9 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Audience Measurement Systems Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Audio Measurement System
        1.2.3 Cross-Media Measurement System
        1.2.4 Digital Measurement System
        1.2.5 Streaming Measurement System
        1.2.6 TV Measurement System
        1.2.7 Others
    1.3 Market by Application
        1.3.1 Global Audience Measurement Systems Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Advertisers
        1.3.3 Media Company
        1.3.4 Others
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Audience Measurement Systems Market Perspective (2017-2028)
    2.2 Audience Measurement Systems Growth Trends by Region
        2.2.1 Audience Measurement Systems Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Audience Measurement Systems Historic Market Size by Region (2017-2022)
        2.2.3 Audience Measurement Systems Forecasted Market Size by Region (2023-2028)
    2.3 Audience Measurement Systems Market Dynamics
        2.3.1 Audience Measurement Systems Industry Trends
        2.3.2 Audience Measurement Systems Market Drivers
        2.3.3 Audience Measurement Systems Market Challenges
        2.3.4 Audience Measurement Systems Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Audience Measurement Systems Players by Revenue
        3.1.1 Global Top Audience Measurement Systems Players by Revenue (2017-2022)
        3.1.2 Global Audience Measurement Systems Revenue Market Share by Players (2017-2022)
    3.2 Global Audience Measurement Systems Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Audience Measurement Systems Revenue
    3.4 Global Audience Measurement Systems Market Concentration Ratio
        3.4.1 Global Audience Measurement Systems Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Audience Measurement Systems Revenue in 2021
    3.5 Audience Measurement Systems Key Players Head office and Area Served
    3.6 Key Players Audience Measurement Systems Product Solution and Service
    3.7 Date of Enter into Audience Measurement Systems Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Audience Measurement Systems Breakdown Data by Type
    4.1 Global Audience Measurement Systems Historic Market Size by Type (2017-2022)
    4.2 Global Audience Measurement Systems Forecasted Market Size by Type (2023-2028)
5 Audience Measurement Systems Breakdown Data by Application
    5.1 Global Audience Measurement Systems Historic Market Size by Application (2017-2022)
    5.2 Global Audience Measurement Systems Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Audience Measurement Systems Market Size (2017-2028)
    6.2 North America Audience Measurement Systems Market Size by Country (2017-2022)
    6.3 North America Audience Measurement Systems Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Audience Measurement Systems Market Size (2017-2028)
    7.2 Europe Audience Measurement Systems Market Size by Country (2017-2022)
    7.3 Europe Audience Measurement Systems Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Audience Measurement Systems Market Size (2017-2028)
    8.2 Asia-Pacific Audience Measurement Systems Market Size by Country (2017-2022)
    8.3 Asia-Pacific Audience Measurement Systems Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Audience Measurement Systems Market Size (2017-2028)
    9.2 Latin America Audience Measurement Systems Market Size by Country (2017-2022)
    9.3 Latin America Audience Measurement Systems Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Audience Measurement Systems Market Size (2017-2028)
    10.2 Middle East & Africa Audience Measurement Systems Market Size by Country (2017-2022)
    10.3 Middle East & Africa Audience Measurement Systems Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Nielsen
        11.1.1 Nielsen Company Detail
        11.1.2 Nielsen Business Overview
        11.1.3 Nielsen Audience Measurement Systems Introduction
        11.1.4 Nielsen Revenue in Audience Measurement Systems Business (2017-2022)
        11.1.5 Nielsen Recent Development
    11.2 Kantar
        11.2.1 Kantar Company Detail
        11.2.2 Kantar Business Overview
        11.2.3 Kantar Audience Measurement Systems Introduction
        11.2.4 Kantar Revenue in Audience Measurement Systems Business (2017-2022)
        11.2.5 Kantar Recent Development
    11.3 RSG Media
        11.3.1 RSG Media Company Detail
        11.3.2 RSG Media Business Overview
        11.3.3 RSG Media Audience Measurement Systems Introduction
        11.3.4 RSG Media Revenue in Audience Measurement Systems Business (2017-2022)
        11.3.5 RSG Media Recent Development
    11.4 Tubular
        11.4.1 Tubular Company Detail
        11.4.2 Tubular Business Overview
        11.4.3 Tubular Audience Measurement Systems Introduction
        11.4.4 Tubular Revenue in Audience Measurement Systems Business (2017-2022)
        11.4.5 Tubular Recent Development
    11.5 YouGov
        11.5.1 YouGov Company Detail
        11.5.2 YouGov Business Overview
        11.5.3 YouGov Audience Measurement Systems Introduction
        11.5.4 YouGov Revenue in Audience Measurement Systems Business (2017-2022)
        11.5.5 YouGov Recent Development
    11.6 Comscore
        11.6.1 Comscore Company Detail
        11.6.2 Comscore Business Overview
        11.6.3 Comscore Audience Measurement Systems Introduction
        11.6.4 Comscore Revenue in Audience Measurement Systems Business (2017-2022)
        11.6.5 Comscore Recent Development
    11.7 GfK
        11.7.1 GfK Company Detail
        11.7.2 GfK Business Overview
        11.7.3 GfK Audience Measurement Systems Introduction
        11.7.4 GfK Revenue in Audience Measurement Systems Business (2017-2022)
        11.7.5 GfK Recent Development
    11.8 AGF Videoforschung GmbH
        11.8.1 AGF Videoforschung GmbH Company Detail
        11.8.2 AGF Videoforschung GmbH Business Overview
        11.8.3 AGF Videoforschung GmbH Audience Measurement Systems Introduction
        11.8.4 AGF Videoforschung GmbH Revenue in Audience Measurement Systems Business (2017-2022)
        11.8.5 AGF Videoforschung GmbH Recent Development
    11.9 PwC
        11.9.1 PwC Company Detail
        11.9.2 PwC Business Overview
        11.9.3 PwC Audience Measurement Systems Introduction
        11.9.4 PwC Revenue in Audience Measurement Systems Business (2017-2022)
        11.9.5 PwC Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Audience Measurement Systems Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Audio Measurement System
    Table 3. Key Players of Cross-Media Measurement System
    Table 4. Key Players of Digital Measurement System
    Table 5. Key Players of Streaming Measurement System
    Table 6. Key Players of TV Measurement System
    Table 7. Key Players of Others
    Table 8. Global Audience Measurement Systems Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 9. Global Audience Measurement Systems Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 10. Global Audience Measurement Systems Market Size by Region (2017-2022) & (US$ Million)
    Table 11. Global Audience Measurement Systems Market Share by Region (2017-2022)
    Table 12. Global Audience Measurement Systems Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 13. Global Audience Measurement Systems Market Share by Region (2023-2028)
    Table 14. Audience Measurement Systems Market Trends
    Table 15. Audience Measurement Systems Market Drivers
    Table 16. Audience Measurement Systems Market Challenges
    Table 17. Audience Measurement Systems Market Restraints
    Table 18. Global Audience Measurement Systems Revenue by Players (2017-2022) & (US$ Million)
    Table 19. Global Audience Measurement Systems Market Share by Players (2017-2022)
    Table 20. Global Top Audience Measurement Systems Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement Systems as of 2021)
    Table 21. Ranking of Global Top Audience Measurement Systems Companies by Revenue (US$ Million) in 2021
    Table 22. Global 5 Largest Players Market Share by Audience Measurement Systems Revenue (CR5 and HHI) & (2017-2022)
    Table 23. Key Players Headquarters and Area Served
    Table 24. Key Players Audience Measurement Systems Product Solution and Service
    Table 25. Date of Enter into Audience Measurement Systems Market
    Table 26. Mergers & Acquisitions, Expansion Plans
    Table 27. Global Audience Measurement Systems Market Size by Type (2017-2022) & (US$ Million)
    Table 28. Global Audience Measurement Systems Revenue Market Share by Type (2017-2022)
    Table 29. Global Audience Measurement Systems Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 30. Global Audience Measurement Systems Revenue Market Share by Type (2023-2028)
    Table 31. Global Audience Measurement Systems Market Size by Application (2017-2022) & (US$ Million)
    Table 32. Global Audience Measurement Systems Revenue Market Share by Application (2017-2022)
    Table 33. Global Audience Measurement Systems Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 34. Global Audience Measurement Systems Revenue Market Share by Application (2023-2028)
    Table 35. North America Audience Measurement Systems Market Size by Country (2017-2022) & (US$ Million)
    Table 36. North America Audience Measurement Systems Market Size by Country (2023-2028) & (US$ Million)
    Table 37. Europe Audience Measurement Systems Market Size by Country (2017-2022) & (US$ Million)
    Table 38. Europe Audience Measurement Systems Market Size by Country (2023-2028) & (US$ Million)
    Table 39. Asia-Pacific Audience Measurement Systems Market Size by Region (2017-2022) & (US$ Million)
    Table 40. Asia-Pacific Audience Measurement Systems Market Size by Region (2023-2028) & (US$ Million)
    Table 41. Latin America Audience Measurement Systems Market Size by Country (2017-2022) & (US$ Million)
    Table 42. Latin America Audience Measurement Systems Market Size by Country (2023-2028) & (US$ Million)
    Table 43. Middle East & Africa Audience Measurement Systems Market Size by Country (2017-2022) & (US$ Million)
    Table 44. Middle East & Africa Audience Measurement Systems Market Size by Country (2023-2028) & (US$ Million)
    Table 45. Nielsen Company Detail
    Table 46. Nielsen Business Overview
    Table 47. Nielsen Audience Measurement Systems Product
    Table 48. Nielsen Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
    Table 49. Nielsen Recent Development
    Table 50. Kantar Company Detail
    Table 51. Kantar Business Overview
    Table 52. Kantar Audience Measurement Systems Product
    Table 53. Kantar Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
    Table 54. Kantar Recent Development
    Table 55. RSG Media Company Detail
    Table 56. RSG Media Business Overview
    Table 57. RSG Media Audience Measurement Systems Product
    Table 58. RSG Media Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
    Table 59. RSG Media Recent Development
    Table 60. Tubular Company Detail
    Table 61. Tubular Business Overview
    Table 62. Tubular Audience Measurement Systems Product
    Table 63. Tubular Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
    Table 64. Tubular Recent Development
    Table 65. YouGov Company Detail
    Table 66. YouGov Business Overview
    Table 67. YouGov Audience Measurement Systems Product
    Table 68. YouGov Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
    Table 69. YouGov Recent Development
    Table 70. Comscore Company Detail
    Table 71. Comscore Business Overview
    Table 72. Comscore Audience Measurement Systems Product
    Table 73. Comscore Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
    Table 74. Comscore Recent Development
    Table 75. GfK Company Detail
    Table 76. GfK Business Overview
    Table 77. GfK Audience Measurement Systems Product
    Table 78. GfK Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
    Table 79. GfK Recent Development
    Table 80. AGF Videoforschung GmbH Company Detail
    Table 81. AGF Videoforschung GmbH Business Overview
    Table 82. AGF Videoforschung GmbH Audience Measurement Systems Product
    Table 83. AGF Videoforschung GmbH Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
    Table 84. AGF Videoforschung GmbH Recent Development
    Table 85. PwC Company Detail
    Table 86. PwC Business Overview
    Table 87. PwC Audience Measurement Systems Product
    Table 88. PwC Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
    Table 89. PwC Recent Development
    Table 90. Research Programs/Design for This Report
    Table 91. Key Data Information from Secondary Sources
    Table 92. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Audience Measurement Systems Market Share by Type: 2021 VS 2028
    Figure 2. Audio Measurement System Features
    Figure 3. Cross-Media Measurement System Features
    Figure 4. Digital Measurement System Features
    Figure 5. Streaming Measurement System Features
    Figure 6. TV Measurement System Features
    Figure 7. Others Features
    Figure 8. Global Audience Measurement Systems Market Share by Application in 2021 & 2028
    Figure 9. Advertisers Case Studies
    Figure 10. Media Company Case Studies
    Figure 11. Others Case Studies
    Figure 12. Audience Measurement Systems Report Years Considered
    Figure 13. Global Audience Measurement Systems Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 14. Global Audience Measurement Systems Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 15. Global Audience Measurement Systems Market Share by Region: 2021 VS 2028
    Figure 16. Global Audience Measurement Systems Market Share by Players in 2021
    Figure 17. Global Top Audience Measurement Systems Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement Systems as of 2021)
    Figure 18. The Top 10 and 5 Players Market Share by Audience Measurement Systems Revenue in 2021
    Figure 19. North America Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. North America Audience Measurement Systems Market Share by Country (2017-2028)
    Figure 21. United States Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. Canada Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. Europe Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Europe Audience Measurement Systems Market Share by Country (2017-2028)
    Figure 25. Germany Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. France Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. U.K. Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Italy Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Russia Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Nordic Countries Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Asia-Pacific Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Asia-Pacific Audience Measurement Systems Market Share by Region (2017-2028)
    Figure 33. China Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Japan Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. South Korea Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Southeast Asia Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. India Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Australia Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Latin America Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Latin America Audience Measurement Systems Market Share by Country (2017-2028)
    Figure 41. Mexico Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Brazil Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Middle East & Africa Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Middle East & Africa Audience Measurement Systems Market Share by Country (2017-2028)
    Figure 45. Turkey Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 46. Saudi Arabia Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 47. Nielsen Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
    Figure 48. Kantar Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
    Figure 49. RSG Media Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
    Figure 50. Tubular Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
    Figure 51. YouGov Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
    Figure 52. Comscore Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
    Figure 53. GfK Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
    Figure 54. AGF Videoforschung GmbH Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
    Figure 55. PwC Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
    Figure 56. Bottom-up and Top-down Approaches for This Report
    Figure 57. Data Triangulation
    Figure 58. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Nielsen
Kantar
RSG Media
Tubular
YouGov
Comscore
GfK
AGF Videoforschung GmbH
PwC
Frequently Asked Questions
Audience Measurement Systems report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Audience Measurement Systems report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Audience Measurement Systems report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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