Global Wellness Tonics Market Research Report 2023

Report ID: 1891516 | Published Date: Jan 2025 | No. of Page: 90 | Base Year: 2024 | Rating: 4.1 | Webstory: Check our Web story
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1 Wellness Tonics Market Overview
    1.1 Product Overview and Scope of Wellness Tonics
    1.2 Wellness Tonics Segment by Type
        1.2.1 Global Wellness Tonics Sales Growth Rate Comparison by Type (2022-2028)
        1.2.2 Enhanced Water
        1.2.3 Energy Shots
        1.2.4 Kombucha
        1.2.5 Others
    1.3 Wellness Tonics Segment by Application
        1.3.1 Global Wellness Tonics Sales Comparison by Application: (2022-2028)
        1.3.2 Online Retail
        1.3.3 Offline Retail
    1.4 Global Wellness Tonics Market Size Estimates and Forecasts
        1.4.1 Global Wellness Tonics Revenue 2017-2028
        1.4.2 Global Wellness Tonics Sales 2017-2028
        1.4.3 Wellness Tonics Market Size by Region: 2017 Versus 2021 Versus 2028
2 Wellness Tonics Market Competition by Manufacturers
    2.1 Global Wellness Tonics Sales Market Share by Manufacturers (2017-2022)
    2.2 Global Wellness Tonics Revenue Market Share by Manufacturers (2017-2022)
    2.3 Global Wellness Tonics Average Price by Manufacturers (2017-2022)
    2.4 Manufacturers Wellness Tonics Manufacturing Sites, Area Served, Product Type
    2.5 Wellness Tonics Market Competitive Situation and Trends
        2.5.1 Wellness Tonics Market Concentration Rate
        2.5.2 The Global Top 5 and Top 10 Largest Wellness Tonics Players Market Share by Revenue
        2.5.3 Global Wellness Tonics Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
    2.6 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Wellness Tonics Retrospective Market Scenario by Region
    3.1 Global Wellness Tonics Retrospective Market Scenario in Sales by Region: 2017-2022
    3.2 Global Wellness Tonics Retrospective Market Scenario in Revenue by Region: 2017-2022
    3.3 North America Wellness Tonics Market Facts & Figures by Country
        3.3.1 North America Wellness Tonics Sales by Country
        3.3.2 North America Wellness Tonics Revenue by Country
        3.3.3 U.S.
        3.3.4 Canada
    3.4 Europe Wellness Tonics Market Facts & Figures by Country
        3.4.1 Europe Wellness Tonics Sales by Country
        3.4.2 Europe Wellness Tonics Revenue by Country
        3.4.3 Germany
        3.4.4 France
        3.4.5 U.K.
        3.4.6 Italy
        3.4.7 Russia
    3.5 Asia Pacific Wellness Tonics Market Facts & Figures by Region
        3.5.1 Asia Pacific Wellness Tonics Sales by Region
        3.5.2 Asia Pacific Wellness Tonics Revenue by Region
        3.5.3 China
        3.5.4 Japan
        3.5.5 South Korea
        3.5.6 India
        3.5.7 Australia
        3.5.8 Taiwan
        3.5.9 Indonesia
        3.5.10 Thailand
        3.5.11 Malaysia
        3.5.12 Philippines
        3.5.13 Vietnam
    3.6 Latin America Wellness Tonics Market Facts & Figures by Country
        3.6.1 Latin America Wellness Tonics Sales by Country
        3.6.2 Latin America Wellness Tonics Revenue by Country
        3.6.3 Mexico
        3.6.4 Brazil
        3.6.5 Argentina
    3.7 Middle East and Africa Wellness Tonics Market Facts & Figures by Country
        3.7.1 Middle East and Africa Wellness Tonics Sales by Country
        3.7.2 Middle East and Africa Wellness Tonics Revenue by Country
        3.7.3 Turkey
        3.7.4 Saudi Arabia
        3.7.5 U.A.E
4 Global Wellness Tonics Historic Market Analysis by Type
    4.1 Global Wellness Tonics Sales Market Share by Type (2017-2022)
    4.2 Global Wellness Tonics Revenue Market Share by Type (2017-2022)
    4.3 Global Wellness Tonics Price by Type (2017-2022)
5 Global Wellness Tonics Historic Market Analysis by Application
    5.1 Global Wellness Tonics Sales Market Share by Application (2017-2022)
    5.2 Global Wellness Tonics Revenue Market Share by Application (2017-2022)
    5.3 Global Wellness Tonics Price by Application (2017-2022)
6 Key Companies Profiled
    6.1 Nestle
        6.1.1 Nestle Corporation Information
        6.1.2 Nestle Description and Business Overview
        6.1.3 Nestle Wellness Tonics Sales, Revenue and Gross Margin (2017-2022)
        6.1.4 Nestle Wellness Tonics Product Portfolio
        6.1.5 Nestle Recent Developments/Updates
    6.2 Hansen’s
        6.2.1 Hansen’s Corporation Information
        6.2.2 Hansen’s Description and Business Overview
        6.2.3 Hansen’s Wellness Tonics Sales, Revenue and Gross Margin (2017-2022)
        6.2.4 Hansen’s Wellness Tonics Product Portfolio
        6.2.5 Hansen’s Recent Developments/Updates
    6.3 Aotea
        6.3.1 Aotea Corporation Information
        6.3.2 Aotea Description and Business Overview
        6.3.3 Aotea Wellness Tonics Sales, Revenue and Gross Margin (2017-2022)
        6.3.4 Aotea Wellness Tonics Product Portfolio
        6.3.5 Aotea Recent Developments/Updates
    6.4 Hiran Agroceuticals
        6.4.1 Hiran Agroceuticals Corporation Information
        6.4.2 Hiran Agroceuticals Description and Business Overview
        6.4.3 Hiran Agroceuticals Wellness Tonics Sales, Revenue and Gross Margin (2017-2022)
        6.4.4 Hiran Agroceuticals Wellness Tonics Product Portfolio
        6.4.5 Hiran Agroceuticals Recent Developments/Updates
    6.5 TonicSea
        6.5.1 TonicSea Corporation Information
        6.5.2 TonicSea Description and Business Overview
        6.5.3 TonicSea Wellness Tonics Sales, Revenue and Gross Margin (2017-2022)
        6.5.4 TonicSea Wellness Tonics Product Portfolio
        6.5.5 TonicSea Recent Developments/Updates
    6.6 Oregon Tonic
        6.6.1 Oregon Tonic Corporation Information
        6.6.2 Oregon Tonic Description and Business Overview
        6.6.3 Oregon Tonic Wellness Tonics Sales, Revenue and Gross Margin (2017-2022)
        6.6.4 Oregon Tonic Wellness Tonics Product Portfolio
        6.6.5 Oregon Tonic Recent Developments/Updates
    6.7 Q Drinks
        6.6.1 Q Drinks Corporation Information
        6.6.2 Q Drinks Description and Business Overview
        6.6.3 Q Drinks Wellness Tonics Sales, Revenue and Gross Margin (2017-2022)
        6.4.4 Q Drinks Wellness Tonics Product Portfolio
        6.7.5 Q Drinks Recent Developments/Updates
    6.8 Salus Haus
        6.8.1 Salus Haus Corporation Information
        6.8.2 Salus Haus Description and Business Overview
        6.8.3 Salus Haus Wellness Tonics Sales, Revenue and Gross Margin (2017-2022)
        6.8.4 Salus Haus Wellness Tonics Product Portfolio
        6.8.5 Salus Haus Recent Developments/Updates
    6.9 Sunwink
        6.9.1 Sunwink Corporation Information
        6.9.2 Sunwink Description and Business Overview
        6.9.3 Sunwink Wellness Tonics Sales, Revenue and Gross Margin (2017-2022)
        6.9.4 Sunwink Wellness Tonics Product Portfolio
        6.9.5 Sunwink Recent Developments/Updates
7 Wellness Tonics Manufacturing Cost Analysis
    7.1 Wellness Tonics Key Raw Materials Analysis
       7.1.1 Key Raw Materials
       7.1.2 Key Suppliers of Raw Materials
    7.2 Proportion of Manufacturing Cost Structure
    7.3 Manufacturing Process Analysis of Wellness Tonics
    7.4 Wellness Tonics Industrial Chain Analysis
8 Marketing Channel, Distributors and Customers
    8.1 Marketing Channel
    8.2 Wellness Tonics Distributors List
    8.3 Wellness Tonics Customers
9 Wellness Tonics Market Dynamics
    9.1 Wellness Tonics Industry Trends
    9.2 Wellness Tonics Market Drivers
    9.3 Wellness Tonics Market Challenges
    9.4 Wellness Tonics Market Restraints
10 Global Market Forecast
    10.1 Wellness Tonics Market Estimates and Projections by Type
        10.1.1 Global Forecasted Sales of Wellness Tonics by Type (2023-2028)
        10.1.2 Global Forecasted Revenue of Wellness Tonics by Type (2023-2028)
    10.2 Wellness Tonics Market Estimates and Projections by Application
        10.2.1 Global Forecasted Sales of Wellness Tonics by Application (2023-2028)
        10.2.2 Global Forecasted Revenue of Wellness Tonics by Application (2023-2028)
    10.3 Wellness Tonics Market Estimates and Projections by Region
        10.3.1 Global Forecasted Sales of Wellness Tonics by Region (2023-2028)
        10.3.2 Global Forecasted Revenue of Wellness Tonics by Region (2023-2028)
11 Research Finding and Conclusion
12 Methodology and Data Source
    12.1 Methodology/Research Approach
        12.1.1 Research Programs/Design
        12.1.2 Market Size Estimation
        12.1.3 Market Breakdown and Data Triangulation
    12.2 Data Source
        12.2.1 Secondary Sources
        12.2.2 Primary Sources
    12.3 Author List
    12.4 Disclaimer

List of Tables
    Table 1. Global Wellness Tonics Sales Growth Rate Comparison by Type (2022-2028) & (K Units) & (US$ Million)
    Table 2. Global Wellness Tonics Sales Growth Rate Comparison by Application (2022-2028) & (K Units) & (US$ Million)
    Table 3. Global Wellness Tonics Market Size by Region (US$ Million) (2017 VS 2021 VS 2028)
    Table 4. Global Wellness Tonics Market Competitive Situation by Manufacturers in 2021
    Table 5. Global Wellness Tonics Sales (K Units) of Key Manufacturers (2017-2022)
    Table 6. Global Wellness Tonics Sales Market Share by Manufacturers (2017-2022)
    Table 7. Global Wellness Tonics Revenue (US$ Million) by Manufacturers (2017-2022)
    Table 8. Global Wellness Tonics Revenue Share by Manufacturers (2017-2022)
    Table 9. Global Market Wellness Tonics Average Price (USD/Unit) of Key Manufacturers (2017-2022)
    Table 10. Manufacturers Wellness Tonics Manufacturing Sites and Area Served
    Table 11. Manufacturers Wellness Tonics Product Type
    Table 12. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
    Table 13. Global Wellness Tonics by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Wellness Tonics as of 2021)
    Table 14. Manufacturers Mergers & Acquisitions, Expansion Plans
    Table 15. Global Wellness Tonics Sales by Region (2017-2022) & (K Units)
    Table 16. Global Wellness Tonics Sales Market Share by Region (2017-2022)
    Table 17. Global Wellness Tonics Revenue by Region (2017-2022) & (US$ Million)
    Table 18. Global Wellness Tonics Revenue Market Share by Region (2017-2022)
    Table 19. North America Wellness Tonics Sales by Country (2017-2022) & (K Units)
    Table 20. North America Wellness Tonics Sales Market Share by Country (2017-2022)
    Table 21. North America Wellness Tonics Revenue by Country (2017-2022) & (US$ Million)
    Table 22. North America Wellness Tonics Revenue Market Share by Country (2017-2022)
    Table 23. Europe Wellness Tonics Sales by Country (2017-2022) & (K Units)
    Table 24. Europe Wellness Tonics Sales Market Share by Country (2017-2022)
    Table 25. Europe Wellness Tonics Revenue by Country (2017-2022) & (US$ Million)
    Table 26. Europe Wellness Tonics Revenue Market Share by Country (2017-2022)
    Table 27. Asia Pacific Wellness Tonics Sales by Region (2017-2022) & (K Units)
    Table 28. Asia Pacific Wellness Tonics Sales Market Share by Region (2017-2022)
    Table 29. Asia Pacific Wellness Tonics Revenue by Region (2017-2022) & (US$ Million)
    Table 30. Asia Pacific Wellness Tonics Revenue Market Share by Region (2017-2022)
    Table 31. Latin America Wellness Tonics Sales by Country (2017-2022) & (K Units)
    Table 32. Latin America Wellness Tonics Sales Market Share by Country (2017-2022)
    Table 33. Latin America Wellness Tonics Revenue by Country (2017-2022) & (US$ Million)
    Table 34. Latin America Wellness Tonics Revenue Market Share by Country (2017-2022)
    Table 35. Middle East and Africa Wellness Tonics Sales by Country (2017-2022) & (K Units)
    Table 36. Middle East and Africa Wellness Tonics Sales Market Share by Country (2017-2022)
    Table 37. Middle East and Africa Wellness Tonics Revenue by Country (2017-2022) & (US$ Million)
    Table 38. Middle East and Africa Wellness Tonics Revenue Market Share by Country (2017-2022)
    Table 39. Global Wellness Tonics Sales by Type (2017-2022) & (K Units)
    Table 40. Global Wellness Tonics Sales Market Share by Type (2017-2022)
    Table 41. Global Wellness Tonics Revenue by Type (2017-2022) & (US$ Million)
    Table 42. Global Wellness Tonics Revenue Share by Type (2017-2022)
    Table 43. Global Wellness Tonics Price by Type (2017-2022) & (USD/Unit)
    Table 44. Global Wellness Tonics Sales (K Units) by Application (2017-2022)
    Table 45. Global Wellness Tonics Sales Market Share by Application (2017-2022)
    Table 46. Global Wellness Tonics Revenue by Application (2017-2022) & (US$ Million)
    Table 47. Global Wellness Tonics Revenue Share by Application (2017-2022)
    Table 48. Global Wellness Tonics Price by Application (2017-2022) & (USD/Unit)
    Table 49. Nestle Corporation Information
    Table 50. Nestle Description and Business Overview
    Table 51. Nestle Wellness Tonics Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 52. Nestle Wellness Tonics Product
    Table 53. Nestle Recent Developments/Updates
    Table 54. Hansen’s Corporation Information
    Table 55. Hansen’s Description and Business Overview
    Table 56. Hansen’s Wellness Tonics Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 57. Hansen’s Wellness Tonics Product
    Table 58. Hansen’s Recent Developments/Updates
    Table 59. Aotea Corporation Information
    Table 60. Aotea Description and Business Overview
    Table 61. Aotea Wellness Tonics Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 62. Aotea Wellness Tonics Product
    Table 63. Aotea Recent Developments/Updates
    Table 64. Hiran Agroceuticals Corporation Information
    Table 65. Hiran Agroceuticals Description and Business Overview
    Table 66. Hiran Agroceuticals Wellness Tonics Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 67. Hiran Agroceuticals Wellness Tonics Product
    Table 68. Hiran Agroceuticals Recent Developments/Updates
    Table 69. TonicSea Corporation Information
    Table 70. TonicSea Description and Business Overview
    Table 71. TonicSea Wellness Tonics Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 72. TonicSea Wellness Tonics Product
    Table 73. TonicSea Recent Developments/Updates
    Table 74. Oregon Tonic Corporation Information
    Table 75. Oregon Tonic Description and Business Overview
    Table 76. Oregon Tonic Wellness Tonics Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 77. Oregon Tonic Wellness Tonics Product
    Table 78. Oregon Tonic Recent Developments/Updates
    Table 79. Q Drinks Corporation Information
    Table 80. Q Drinks Description and Business Overview
    Table 81. Q Drinks Wellness Tonics Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 82. Q Drinks Wellness Tonics Product
    Table 83. Q Drinks Recent Developments/Updates
    Table 84. Salus Haus Corporation Information
    Table 85. Salus Haus Description and Business Overview
    Table 86. Salus Haus Wellness Tonics Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 87. Salus Haus Wellness Tonics Product
    Table 88. Salus Haus Recent Developments/Updates
    Table 89. Sunwink Corporation Information
    Table 90. Sunwink Description and Business Overview
    Table 91. Sunwink Wellness Tonics Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
    Table 92. Sunwink Wellness Tonics Product
    Table 93. Sunwink Recent Developments/Updates
    Table 94. Production Base and Market Concentration Rate of Raw Material
    Table 95. Key Suppliers of Raw Materials
    Table 96. Wellness Tonics Distributors List
    Table 97. Wellness Tonics Customers List
    Table 98. Wellness Tonics Market Trends
    Table 99. Wellness Tonics Market Drivers
    Table 100. Wellness Tonics Market Challenges
    Table 101. Wellness Tonics Market Restraints
    Table 102. Global Wellness Tonics Sales Forecast by Type (2023-2028) & (K Units)
    Table 103. Global Wellness Tonics Sales Market Share Forecast by Type (2023-2028)
    Table 104. Global Wellness Tonics Revenue Forecast by Type (2023-2028) & (US$ Million)
    Table 105. Global Wellness Tonics Revenue Market Share Forecast by Type (2023-2028)
    Table 106. Global Wellness Tonics Sales Forecast by Application (2023-2028) & (K Units)
    Table 107. Global Wellness Tonics Sales Market Share Forecast by Application (2023-2028)
    Table 108. Global Wellness Tonics Revenue Forecast by Application (2023-2028) & (US$ Million)
    Table 109. Global Wellness Tonics Revenue Market Share Forecast by Application (2023-2028)
    Table 110. Global Wellness Tonics Sales Forecast by Region (2023-2028) & (K Units)
    Table 111. Global Wellness Tonics Sales Market Share Forecast by Region (2023-2028)
    Table 112. Global Wellness Tonics Revenue Forecast by Region (2023-2028) & (US$ Million)
    Table 113. Global Wellness Tonics Revenue Market Share Forecast by Region (2023-2028)
    Table 114. Research Programs/Design for This Report
    Table 115. Key Data Information from Secondary Sources
    Table 116. Key Data Information from Primary Sources
List of Figures
    Figure 1. Product Picture of Wellness Tonics
    Figure 2. Global Wellness Tonics Market Share by Type in 2021 & 2028
    Figure 3. Enhanced Water Product Picture
    Figure 4. Energy Shots Product Picture
    Figure 5. Kombucha Product Picture
    Figure 6. Others Product Picture
    Figure 7. Global Wellness Tonics Market Share by Application in 2021 & 2028
    Figure 8. Online Retail
    Figure 9. Offline Retail
    Figure 10. Global Wellness Tonics Revenue, (US$ Million), 2017 VS 2021 VS 2028
    Figure 11. Global Wellness Tonics Market Size (2017-2028) & (US$ Million)
    Figure 12. Global Wellness Tonics Sales (2017-2028) & (K Units)
    Figure 13. Wellness Tonics Sales Share by Manufacturers in 2021
    Figure 14. Global Wellness Tonics Revenue Share by Manufacturers in 2021
    Figure 15. The Global 5 and 10 Largest Wellness Tonics Players: Market Share by Revenue in 2021
    Figure 16. Wellness Tonics Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2017 VS 2021
    Figure 17. Global Wellness Tonics Sales Market Share by Region (2017-2022)
    Figure 18. Global Wellness Tonics Sales Market Share by Region in 2021
    Figure 19. Global Wellness Tonics Revenue Market Share by Region (2017-2022)
    Figure 20. Global Wellness Tonics Revenue Market Share by Region in 2021
    Figure 21. U.S. Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 22. Canada Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 23. Germany Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 24. France Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 25. U.K. Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 26. Italy Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 27. Russia Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 28. China Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 29. Japan Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 30. South Korea Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 31. India Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 32. Australia Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 33. Taiwan Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 34. Indonesia Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 35. Thailand Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 36. Malaysia Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 37. Philippines Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 38. Vietnam Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 39. Mexico Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 40. Brazil Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 41. Argentina Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 42. Turkey Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 43. Saudi Arabia Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 44. U.A.E Wellness Tonics Revenue Growth Rate (2017-2022) & (US$ Million)
    Figure 45. Sales Market Share of Wellness Tonics by Type (2017-2022)
    Figure 46. Manufacturing Cost Structure of Wellness Tonics
    Figure 47. Manufacturing Process Analysis of Wellness Tonics
    Figure 48. Wellness Tonics Industrial Chain Analysis
    Figure 49. Channels of Distribution
    Figure 50. Distributors Profiles
    Figure 51. Bottom-up and Top-down Approaches for This Report
    Figure 52. Data Triangulation
    Figure 53. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Nestle
Hansen’s
Aotea
Hiran Agroceuticals
TonicSea
Oregon Tonic
Q Drinks
Salus Haus
Sunwink
Frequently Asked Questions
Wellness Tonics report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Wellness Tonics report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Wellness Tonics report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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